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Lauren Murphy Stands Out From The Crowd With Her Fashion and Make-up Style

Lauren Murphy Stands Out From The Crowd With Her Fashion and Make-up Style
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Lauren Murphy Fashion and Beauty Icon

Lauren Murphy is a famous English model and influencer who has made a name for herself in the fashion, beauty and lifestyle content sharing. Something that stands out the most for Lauren is her feminine, floral look, and much of her décor is characteristically girly. Lauren is one of the most consistent content creators and models. Her story goes as far back as 2012, when she first came into the limelight.

Lauren Murphy with a Dior eyebrow pencil (source: @laurenmmurphyy instagram)

Lauren Murphy celebrating with a cheers (source: @laurenmmurphyy instagram)

There is so much to talk about when it comes to putting down why and how Lauren managed to hold such longevity. First, her TikTok account, where she is the most popular and active, has over 300k followers, 12.4 million likes and is a consistent content sharer. The TikTok account going by the name laurenmmurphyy typically posts about lifestyle, makeup, beauty products and her general fashion sense. And for Lauren, it is not just about flaunting her style and sense of fashion, but rather making an engagement by pulling content. She would start a random discourse on, say, a given product she uses, talk about her experience with it, while trying to invite her viewers to share their experiences as well. She also likes to do makeup tutorials, which are the most sought-after videos. Something else to note is that while she could be promoting a given beauty product, she is usually so subtle about it. This is also a point of concern for most social media content from influencers. You see, influencers would just talk about some products they are not so familiar with and not even using, half of the time looking so new to the products, no less than their views. But Laurenn seems to have an entirely different approach, as it makes it more about sharing with her viewers what she uses and how they make her look. For her, it is more about recommending something she has experience with rather than just trying to get paid. It is no wonder she gets that many views and interactions on TikTok whenever she shares her content.

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Far from TikTok is her YouTube account, going by the name  Lauren Murphy. The YouTube channel has over 13k subscribers and is still relatively new, but it has performed exceptionally well. There, Lauren shares general content, and since it allows for longer videos, she leaves no stone unturned when she has really made up her mind to share something with the world. Her content typically spans between 10 and 20 minutes, and nothing dull about that, totally worth the time. Lauren is a good storyteller and seems to have great experience when it comes to delivering what she wants to pass across. She has a way of keeping her viewers engaged throughout the 20 minutes. The most obvious trick she uses is not to be generic. Of course she has made a strong niche for her brand, fashion and beauty lifestyle coach, and so everyone visiting her channel would expect nothing less of that. And she goes far and beyond to include content that is not generic or anything you are like to get a thousand similar videos after a simple search. She makes it uniquely her own.

@laurenmmurphyy instagram

Lauren Murphy with a Dior eyebrow pencil (source: @laurenmmurphyy instagram)

To put it in perspective, this video she did on 14th October 2025 had a catchy title, “My signature ‘90s supermodel blowout. The title itself, you would expect a random collage or a slide show of different hairstyles. But instead, Lauren does it the hard way; she styles her hair from scratch, and it is a whole 8-minute video that nobody could have expected. The 90s are almost 35 years ago, and for our generation, that is classical enough and a show of creativity if someone has the time and the skills to really pull one off, starting from a regular-looking haircut. Lauren sure does the most here, and she starts with different products that she uses, takes her viewers through every step meticulously, and her good storytelling nature really comes out because she perfectly multitasks and never seems to have those awkward silence moments. Once she is done, she comes out looking stunning and like a model from a 90s film. She really did deliver what she promised she would. And that explains why her social media content gets so much audience and consistently for so long.

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